Whether you need a strategic domain name for your start-up, you are looking to rebrand your online business or you are a domain investor, you'll find a domain strategy to achieve your goals.
A strong brand is more important than ever. There are millions of different products and services available on the market, many of which are very similar. A strong branded domain name gives your customers an easy way of recognising and finding your company on the Internet. By placing your brand name in the URL of your website adress and in the social media channels, you are increasing your chances of building a sustainable business.
Domain investing is mainly associated with an acquisition of premium domain names with the intent of selling them later for a profit. However, there are other types of domain investing strategies whereas the intend of the domain acquisition is to increase the value of the existing business through rebranding to a premium .com name. This is just one example where an existing business can benefit from investing in a brandable domain name. Read more to explore other ways of domain investing and how investors can increase value of the domains whether they were acquired for resale or increase value of the existing business.
Simply pay for for the domain using a secure escrow service and transfer the domain to your selected registrar once the payment is settled.
Enter into a lease agreement with an option - not obligation - to buy the domain when you are ready to make the acquisition.
Finance the purchase of the domain with us at a very low interest rate and pay for it over time in comfortable 3-24 months installments.
Premium domains are generally associated with short and memorable .com names that can be used to create a unique brand and/or can serve as a tool to drive user traffic for a specific product or service. Premium domains that are linked to large and popular markets typically attract more investors and thus sell for higher price vs. premium domains that represent small/niche markets. Acquisition of premium domain names, especially .com names, often requires a significant investment capital.
There are many ways in which alternative domain names can be classified. The growth of different extensions has created more options for businesses and domain investors. However, many of the .com domain name alternatives, do not offer the same brand awareness and therefore investors should choose other extensions strategically. Country level domains such as .ca for Canada or .fr for France are typically the next best choice for country specific ventures.
Domain registration is generally very straight forward, but there are some countries/registrars that restrict domain registrations to local residents or or require proof of specific qualifications. This may be a serious issue for some brands that operate in one country and cannot register their brand name domain until presence in another country is established.
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